Our data-driven campaign for Easyprint resulted in a significantly higher registration rate for new customers.
n the run-up, we analyzed the Easyprint target groups on the basis of data and were thus able to identify three relevant, product-related and purchase-oriented target group clusters. They then had to be addressed individually. A highly efficient sales tool was developed through the relevant target group cluster films!
The entire content was recorded in two days of shooting in Barcelona, both for the classic image films and the data-driven variants. The campaign is extremely successful and leads to the desired registrations on the Easyprint portal.
Here is the output of the entire project:
B2B and B2C / Image Film & Data Driven Video Ad Campaign / je 7 Assets
- 1 x Commercial 0:48min
- 3 x Awareness-Spots je 0:25min to increase brand awareness
- 1 x Conversion-Spot 0:28min to increase registrations at Easyprint
- 1 x Retargeting* via a reminder spot 0:06min
* Retargeting, often referred to as remarketing, is an online marketing tool. Internet users who have visited a specific website or clicked on a specific product are addressed with targeted advertisements on their way through the web.