We expect more from mobility services than ever before. BMW NOW provides the solutions we need. Mühlbauer + Partner approached us to create a series of films that BMW DRIVE, BMW CHARGE, BMW REACH and BMW PARK in a unique and memorable way. The films had to be self-explanatory without relying on voice over or text supers. Live action for such videos generally comes across as staged and awkward. We proposed a character animation instead. A simplistic environment with stylized characters created the right scenario to showcase BMW’s NOW services.